Market leader pre intermediate course book

  1. New Market Leader Pre Intermediate Course Book
  2. Calaméo - New Market Leader Pre Intermediate Course Book
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  4. New Market Leader Pre-Intermediate Course Book

The DVD-ROM supplements the Course Book with additional activities. Market Leader Pre-intermediate third edition also contains four revision units. l 3rd Edition Pre-intermediate David Cotton David Falvey Simon Kent DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY Talk about your . Market Leader 3rd Edition Extra is a five-level English course for students who want courses: they combine half a Course Book and half of the equivalent Practice File. Use these graded lessons (Pre-Intermediate, Intermediate and Upper.

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Market Leader Pre Intermediate Course Book

Market Leader Pre-Intermediate Coursebook by David Cotton, , available at Book Depository with free delivery worldwide. Market Leader Pre-Intermediate Coursebook New Edition by David Cotton, , available at Book Depository with free delivery worldwide. Market Leader: Pre-Intermediate (Course Book) [David Cotton, David Falvey, Simon Kent] on *FREE* shipping on qualifying offers. Now students.

Developed in association with the Financial Times, it offers the most up-to-date and flexible materials for business English learners world-wide. Market Leader develops language skills, increases knowledge of key business concepts and expands vocabulary. It also has a unique subscription website - find out more here. Market Leader features: Contemporary topics that are shaping the world such as globalisation, ethics, innovation, risk and selling online. These topics are the focus of each unit and gives students plenty to explore, discuss and practice. The texts and material are fully supported with thorough language and skills work to build students' confidence and expand their knowledge. Not only do these case studies develop language skill, but they also strengthen important business skills such as team work, negotiating and discussion.

This week, I. Good morning,. J some background information about the company. I'll discuss some case studies. Tennis-court rules No music Respect our neighbours and play quietly Payment not necessary Park closes at 10 p. Tennis shoes required Age 12 and over only 1 a You don't have to play music. Begin it with a salutation and end politely. You had a meeting with Mr Ulrich last week.

You want to move ahead with a distribution agreement with his company. You are sending him with this letter a draft contract for his approval. You want him to read through it and tell you if there are any changes or additions. Cu ltures 1: A Unscramble the polite refusals. I was I It I delicious I. B Match each polite refusal in Exercise A with one of these requests.

Which do you disagree with? ARY a Match the word partnerships to their definitions a-f. Then complete the gaps with the correct form of a word partnership from Exercise A. Great ideas are generated in d i fferent ways. Sometimes a n idea may s i m p ly be when a!

Or a great idea could allow a company to. On t h e other h a n d , some products a r e developed i n response to customer research. They come from customer ideas.

These products are made to Or the product does something similar to another p ro d u ct, but faster, so it saves time. Some people will download new products because the product Other people will download a n y 'green' product which If an idea is really good and the product. Exercise B refers to the Sony Walkman.

Can you think of any other examples of products which: W Compare your ideas in small groups. Great business She was asked the question: In your opinion, what were the best business ideas ideas of the last 15 years? Predict what she will say. Think of prod ucts and services. What products and services does Kate mention? Why does she think they were excellent ideas? I strongly believe that most companies can benefit from using 1 and 2. My definition. Watch the interview on So that might mean looking at what you already do, and looking at where you can do it slightly differently to 6 your product range, or.

This can save. IJ What makes a business idea a really great idea? Brainstorm as many points Three great as you can. Make quick notes i n answer to the questions below about your article. Student C: Read Article 3 on the opposite page. Who needs Safer Going for Questions translators?

B Ask your partners the four questions in Exercise B and make notes on what they say. J Discuss these questions in pairs. Google is developing software for the first phone capable of translating foreign languages almost instantly.

By building on.. If it works, it could eventually transform communication c 0 among speakers of the world's 6,plus languages. Vl ] E The company has already created an automatic system for translating text on computers, which is being honed by scanning millions of multilingual websites and documents.

So far, it covers 52 languages. Google also has a voice-recognition system that enables phone users to conduct web searches by speaking commands into their phones rather than typing them in.

Now it is working on combining the two technologies to produce software capable of understanding a caller's voice and translating it into a synthetic equivalent in a foreign language. Like a professional human interpreter, the phone would analyse "packages" of speech, listening to the speaker until it understands the full meaning of words and phrases, before attempting translation.

The designers have spent six years developing it. Terese Alstin. When sensors in patterns," say the inventors. But i n stead of choco late bars , a n etwork of " g o ld -to-go" machines d i s pe n ses ca rat bul l i o n i n a smart pres e ntati o n box. Originally designed as a marketing Since the first machine was device for an online gold-trading installed in May, in the lobby of business, the machines have Abu Dhabi's E m i rates Palace hotel, become such a success that their 20 gold-to-go machines have inventor plans to build a global appeared across E u rope.

Germany network, installing them everywhere a l ready has eight. Next month, from fitness centres to cruise ships.

Grammar reference page Et Read the Laszlo Biro story and choose the correct form of the verbs. But this ink would not flow into the tip of a fountain pen.

Your partner has to think of a good reason why they were doing it. S u ccessful 1 The best number for a meeting is six people or fewer. The marketing department held a meeting to discuss their new smartphone. Listen to the meeting, then answer these questions. Personalty, I'm. Let's get into the market early and surprise. Yeah, June's too early. I think September's the best time. We can promote the smartphone strongly then, with a multimedia.

What about the recommended retail price for the phone? Any thoughts on that? I thought we were talking about the. OK, Mei, maybe we are moving a little too fast. Let's get back to the. We need to be sharp on pricing. Now, what sates outlets do you think we should. No problem there. We could start with the specialist mobile-phone stores and big.

After that, we could took at other distribution. It will be launched in the US. The marketing department holds a meeting to discuss a strategy for selling it. Student 0: Read your role card, then hold the meeting. Let's move on now to I think we should I don't know about that. Right, let's begin.

The next thing to discuss is I'm in favour of I'm afraid I don't agree. Perhaps we should Hold on a moment. Sorry, I don't quite understand.

We could Can I just say something? Asking for comments Summarising Agreeing What do you think? OK, let's summarise. I think you're right. How do you feet about this? Right, let's recap. I totally agree. H e gives money Dilip and his personal assistant, Jane generously to charities att over the world and Ferguson. Note down the three key points provides finance for projects which wilt help that Dilip makes about the new attraction. He has recently organised an international competition for people wanting to create a new attraction in their country.

He has put them on the website as examples to stimulate the imaginations of competitors. Which one would you like to visit? Have you visited any attraction which greatly impressed you? It was an open-air tourist attraction. It has built a tourist station old ship which is 24 metres below the surface playhouse where Shakespeare's plays were based on the theme of the famous Star Trek of the sea.

Visitors can see the ship from performed. An exhibition and tour show what television and feature-film series. It shows underwater corridors. In addition, they can life was really like in Shakespeare's time. MORE attraction.

Choose the best idea. Then discuss your concept, using these q uestions as a guide. Choose someone to lead your discussion. Answer their questions. Choose someone to lead the meeting.

Discuss all the projects and decide which one should be presented to Dilip Singh's committee. If you cannot agree, take a vote. It to judge the projects. H e has asked you to write a short gives reasons why the project was selected and explains why the new attraction should be a comm e rci al su ccess. J Writin g file page 1 2 9 would be a commercial success.

Can you add any others to the list? Which of these activities are the most effective for you, and why? In what other ways do you relax? Then discuss your choices. Stress in the 1 lifestyle a a system where employees choose the time they start workplace 2 workaholic and finish work each day b a time or date by which you have to do something 3 workload c how personally satisfied you are with the way you 4 deadline live and work 5 flexitime d someone who cannot stop working and has no time 6 work-life balance for anything else 7 quality of life e the ability to give a good amount of time to your work and to outside interests, e.

My girlfriend says I'm a. She's completely changed her. Others disagree, arguing it actually increases stress.

New Market Leader Pre Intermediate Course Book

J Discuss where to put the jobs i n the box i n the stress league on the next page. Rating is from 10 to 0: Then turn to page and check your answers. University of Manchester -1 j Actor! U Institute of Science and Doctor 6. What do you think makes these particular jobs stressful? Compare your ideas. D Is your own job or one you intend to do included in the stress league? Do you think it is in the right place? What about the other jobs in the league?

If your job is not included, where would you place it? Which are the most difficult to meet? W 4 How important is the working environment in reducing stress? What are the main causes of stress at work? Dealing with stress [I ,. Listen to the first part of the i nterview and answer these questions. What can happen if you have to manage stress for a long time without a break?

It's difficult to say really what's a. The problem with that is that what one person finds really. What we do see is that actually a high level of continued. What two examples are given of companies being flexible in how they expect staff to work?

What two reasons are given for why women report higher levels of stress than men? Is it easier for men than women to be a manager? Then check your answers to Exercise A. Over half of business owners feeling increasing! The research from working i n environments where high so globally saying t h i s was one of their 5 the Grant Thornton I n te rn a t i o n a l growth is expected.

But it's not just i n major causes o f stress. This was Business Report I B R 2 0 I 0 covers countries expecting high growth that fo l l o wed by pressure on cashflow the opinions of over 7.

A l e x M a i n l and China tops the league for and Greece arc all high on the league ss MacBeath comments, "The causes of 10 the most stressed leaders. Said Alex MacBcath, Global workplace stress can be put into three of b u s i ne s s owners s a y i n g t h e i r Leader - Markets at Grant Thornton distinct group - economic, business stress levels have increased over the 35 International, "We have busi nesses at and personal.

An employee may place last year. I n mainland China. Countries at the top of the stress lowest stress levels in the world. B u s i n e s s the major causes of workplace stress. You will need information from paragraphs 1, 2 and 5.

IJ I n pairs, discuss these questions. What could they do? Past simple and 1 She has worked in Paris for five years.

Does she work in Paris now? Does she work in Hong Kong now? Which sentence above 1 or 2 uses the past simple? Which uses the present perfect?

We use the past simple to: I spoke to her on Tuesday. The present perfect connects the past and the present. We use the present perfect to: The boss has just given her a pay rise, and she's very pleased. I've worked with many companies where stress was a problem. C Grammar reference page l3 Cross out the incorrect sentence in each pair. B The present perfect is often followed by more detailed information in the past simple.

Ask and answer questions about these subjects. A Where did yov 90? STRESS fJ You are going to hear three members of the human resources department of Participating in a transportation company discussing ways of improving the staff's health discussions and fitness.

What ways do you think they will mention? Listen to the conversation again and complete the gaps in these sentences. Then write 'A' if the expression shows agreement or '0' if it shows disagreement. The sports centre has great facilities.. It would really help staff to be more healthy It isn't a great idea.

It's well worth trying. IJ Work in pairs. You work in the human resources department of a large company.

Discuss how you would deal with these problems. Use expressions from the Useful language box below to help you. They are often sick, or pretend they are sick, and take days off work. They worry about the future. They are constantly anxious and don't sleep well. They say they feel 'worthless' and are not valued by management.

Mmm, I don't know. I think I agree with you. I can't agree with you there. Why don't we encourage staff I think we should definitely Yeah, you're right. I'm not sure it's a good idea. I still think it's a good idea. How about paying for their It would be popular, but it Good. I Excellent idea. I I'm afraid that's out of the subscription to a gym?

It might be a good idea to set It'd cost a lot, and attendance I completely agree. It has expanded rapidly in recent years and has a number of famous companies as its clients.

There is very strong competition in the US advertising industry. Agencies compete to win new contracts or take clients away from their rivals. Advertising staff are well paid, but they work long hours. They worry about job security and become anxious if their company loses an important client.

Recently, Davies-Miller lost two of its major accounts. This had a significant effect o n the employees. The agency decided t o carry out a survey o f the staff's opinions about their working conditions.

Discuss how the high levels of stress could affect the performance of the agency. Listen to I read on page 51 about four incidents at Davies-Miller which involved stress. In each case, note down briefly the key points of each incident. They are curre ntly negoti at work by visits. She beli eves there is too much.

She lrves a long way from work. Be cause. Extract from an e-mail hom e very late and of thrs, she gets back has no t 'rme to relax. I spend for the Account Executives. We're competing for too many deadlines to produce designs the problem. I just don't understan d the policy of the agency. Somet1mes I to hire more staff. Most of the creative ideas in the agency come from worried because the wonder if they want me to leave and bring in someone younger. I'm I can't seem to relax when I get back home.

I feel really stresse d out. Juliana never tells me anythin g. She never asks for my opinion. It's incredib le. I 've got a Master's in advert isi n g but it doesn't seem to impress her.

She only gives me , boring jobs and shouts at me if I make a mistake. I t h ink she'll have a nervous breakdo wn soon. She never praises anythin g I d o it really upsets me. I was hoping to - have a career here. No chance of that. Work in small groups and discuss these q uestions. Make suggestions for practical ways of reducing the stress levels of staff in the agency.

Davies-Miller's CEO. Outline your practical The fol l owing recommendations were made: C Writing file page suggestions for reducing stress in the company, both in the short and long term. Which of these activities would you choose? What would you add? Do you think this is a good idea? EJ Work with a partner. How important are the above factors for you when entertaining guests? Discuss your ideas in pairs.

How would you describe it to a foreign visitor? Use these phrases to help you. It's called.

It comes with I We usually eat it with People often have a glass of. It's got an unusual taste. It's served with rice I pasta I a salad I a side dish, etc. IJ Put these stages into a logical order for entertaining in a restaurant. D b Ask for the bill Br[ I check Am[. D c Book a table Br[. I Make a reservation Am[. D e Have the main course. D f Have a dessert. D g Order a starter Br[ I appetizer Am[. D h Have an aperitif. SO Listen to the dialogues and check your answer to Exercise E.

Imagine a small group of foreign visitors is coming to your city. A W 2 Explain your choices to a partner. What is surprising about how the financial sector has reacted to the latest recession? What makes a corporate event successful? Complete these notes. Dr Chris Bruton 1 lde11tify your. Z Plalllli Wardr m ,. Watch the interview on 2 How did people travel from London to the first event? II I n groups, discuss these questions. Discuss these questions.

Corporate 1 How important is corporate entertaining in your a country? The corporate-hospitality club asked three entertainment experts some questions.

In pairs, read the article on the opposite page and put four of these questions in the appropriate places.

Success then Six Nations rugby hospitality in a brewery next to Murrayfield depends on the creation of a dynamic event, which matches Stadium. It captured the spirit of the rugby audience. Whereas and reflects the company culture and the tastes of guests. Keith Prowse What makes corporate hospitality so successful is being able Andrew to offer tickets or packages for events that are sold out or The packages at the Emirates, Arsenal's home ground, are extremely popular. Make sure the A few years ago, my sister invited me to a private sponsor's event is memorable.

This way the event lives forever and makes concert in a tiny London venue in the middle of the Wimbledon your marketing budget go further. Fantastic food and an unlimited bar made it the perfect event. Finding the balance between limitless client Kate aspirations and the boundaries of logistics and cost. A one-off interactive experience that money can't download. An event that gives its audience a real feel of the host brand, Andrew 45 combining the adrenaline of sport with the feel-good factor of 20 The biggest challenge is to make corporate hospitality entertainment and the glamour of the Monaco F I Grand Prix.

Andrew Alex If we had an unlimited budget, we'd love to offer sporting Getting the pricing right and making it easy for people to packages with a twist. For example, offering high-profile former attend. Few of us want to be entertained on a Sunday night at so sportsmen and women to give clients a coaching session in 25 a venue with poor transport links.

Overall, who do you think gave the most interesting answers, and why? Let's put it off until October. I turned down their offer.

I] Choose the correct options to complete this e-mail extract. Everyone who took of free tickets for the film premiere as I have another care of I part in I up 1 the event thoroughly enjoyed looking engagement that night. However, we would like to take around I forward to I after2 the city and the Grand Prix up I turn up I turn down 5 your offer of organising our itself. Our clients were looked around I forward to I after3 corporate events next year.

Calaméo - New Market Leader Pre Intermediate Course Book

We are all really looking very well by your events team. I am afraid I am going to forward to I around I after6 discussing your proposals. II I n pairs, take turns to ask and answer these questions. What do you say to a business contact when you: Match the speakers in each one, then decide whether they know each other or not.

Speaker 1 Speake r 2 Do they know each other? Then listen again and check your answers. Conversation 2 A: Hello, Sam. Mike Upton. Oh, yes He's in China now. I didn't know that. Yes, I will. Conversation 4 A: Hi, I'm John. Hello, John. I'm Lisa, from the Amsterdam office. O h , Amsterdam. I've never been, but I. Yes, it is. It's great. You should come.

The conference is going to be there next year. I'll look. J Read these expressions Decide whether each one is said by the host H or the guest G. H 6 Yes, please. I'll have a white wine. What do you 8 Yes, I'd love to see some of the sights.

D Put the sentences from Exercise D i n logical pairs. II Work i n pairs. Role-play the conversation. How's business? Would you like to have dinner with Anita, do you know lan?

We're having a great year. Have you met Mauro? Have you heard about How about coming to the Cabaret Club with us? How are things? That would be very nice. Could I use your printer, please? Do you mind if I take a map? Sorry, I didn't catch your name. It was company. Thank you for a lovely evening.

I had a great time. Discuss the advantages and disadvantages of each hotel as the venue for the conference. Make your final choice.

Take a vote if necessary. Inform them of the dates, the purpose of the conference and the details of the location. In pairs, do this quiz. Decide whether each statement is true T or false F. If the statement is false, correct it. Check your answers on page Moroccans do not like time pressure when doing business. H e is meeting an Arab businessman, Karim Mansour in Rabat, who has been recommended by a colleague at head office. If necessary, refer to the audio script of the conversation on page Compare your answers with those on page She has been posted to the company's subsidiary in Monterrey, Mexico.

Unfortunately, she is having difficulties adjusting to the local business culture. Work in groups of three. Each of you reads one e-mail. Summarise it briefly to the others in your group. Then do Task 2 below. You know, the Mexican way of I 've noticed a few things about the You wanted to know how I ' m getting on doing business is so different.

I business culture here. Mexicans here. Not too well, I'm afraid. I'm having have to go to business breakfasts don't seem to like mucl1 eye problems adapting to the business culture. Maybe they think it isn't I'm not used to that. And business polite. And they've got strange My knowledge of Spanish is not as lunches are very important ideas about personal space.

They good as I thought. I sometimes get invited here. They go on for hours, and stand very close to you and they to dinner at colleagues' homes. My hosts business is discussed only at often touch your shoulder or arm. Also, no But if I step back to get a bit more topics back home, but it's really difficult for one seems very interested in my space, they're not happy.

I feel my Mexican them. So I ' m taking Spanish classes at the colleagues are watching me and weekend to improve my language skills. Actually, I 've been trying to make things easier for myself by asking questions about Mexican culture. T11at way, my hosts do most of the talking! I n small groups, discuss these questions.

If so, what has she done? If so, why? Listen again if necessary. In a radio programme 2 Write a list of dos and don'ts for someone visiting Korea. Don 1t For9et tJ. Q Work in groups. Consider the business cultures of the three countries featured in this section: Morocco, Mexico and South Korea. Discuss your ranking with other members of your group and give reasons.

How does the business culture in your own country differ from the country you have chosen? In what ways is it similar? Do some research into its business culture, then present what you've learned to your colleagues.

I enter extend fill made meet protect reduce take Company news The Research and Development team have recently. We plan to. On the production side , makjng a smaller product w i l l help us 5. This w i l l demonstrate that we are keeping our commitment to. We aren't planning to stop making our larger generators; we w i l l.

We ' re hoping to. According to the programme, most v i l l ages. He soon. While he. H i s radio. As a resul t , the Freeplay radio. J a Ben: I think we should hire Jenny Wong.

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I totally agree with Ben. Jenny's the strongest candidate. Yes, OK. I think everyone's here. I mean that she has a lot of experience. Yes, she's experienced. But I think we should consider Klaus Lehman, too. I f Tom: Can we start, please? Ben, what do you think?

What do you mean by 'strongest'? Lars had special training to deal with emergency situations. He travels the world and he's paid very well. Building work must be done to a strict schedule. She is well paid and she loves what she does. His young children attend the nursery, so he can see them during the day.

This gives him a good. Sometimes he has to visit 10 or 1 2 families in one day. She works hour days, six days a week. Points for update e-mail to Mike: For business dinners, I usually go to Peking House, a Chinese restaurant. It has a regional I convenient' location about five minutes from the office, and the atmosphere is cosy I reasonable2, so we can talk quietly and comfortably. It's also very important for a business meal to have local I efficient 3 service, and the staff at Peking House are the best.

Chinese food is good because they have something for everyone. It isn't the cheapest Chinese restaurant in the area, but the prices are very exciting I reasonable 6, especially when you consider that the service and atmosphere are both excellent. I after around down out part to up up 1 Leya n and Rupert took. Barcelona when you were there? Match each statement to a response a-h. No problem. Good to see you again. John Hicks. Doing business internationally Com plete the tips below on doing business internationally with the words in the box.

In a group of Korean executives,. In Mexico, you may need to take the time to socialise with other businesspeople so you can earn their.

This helps people understand who they're dealing with. The more you know, the easier it is to do business. For example, in some countries, there can be a lot of. You need to be patient.

New Market Leader Pre-Intermediate Course Book

It's better to accept it and leave some. But in other cultures, too much. Choose the three most important from this list. Can you think of any others? Think of companies you know in the areas below. Which are public-sector companies, and which are private-sector ones?

What are the trends in your country? Talk about the business sectors in Exercise B. The economy is stable following the problems of the past two years. By following a tight monetary policy, the government has reduced the i.

For borrowers, after going up dramatically, the i. The last six months have seen a slight improvement in the e. For the country as a whole, the G. Exports are increasing, and the b. In terms of jobs, the u. In order to stimulate the economy and attract f Fin a tty, a large skilled t. J Think about some of the economic terms you looked at above in relation to your own country. Which do you think are going u p I going down I staying about the same?

Also consider the following: What do you think the government's priorities should be? Talk to a partner about your ideas.

IJ Write a short paragraph about the economic profile of your country. What are they? All successful new businesses have to: Listen and complete this extract from the audio script. Ihope they've got lots of. I think it's really, really important to make sure you understand the 3 and who your customers are going to be. And how you. Susan Barratt marketplace. People will only go to you and download your.

So, for me, understanding the market and the. The other key thing is that you've got sufficient 8. J I n groups, discuss these questions. New business Why did it impress you? Student A, read Article A on the opposite page. Student B, read Article B.

Make notes in this chart. Every user people, mostly based in Mr Mason's by Jonathan Birchall gets a discount otTer based on his or home town of Chicago. It is active Andrew Mason studied m u s i c at her location and profi l e.

The big idea is about to turn l t s explosive growth and healthy so users through him into the latest web bill ionaire. I t is believed to Twitter. Ms Felsenstein has organised links part icularly in Spain.

Under so for Argentinian-made goods. Dinka w i l l find downloaders II Note down two other interesting pieces of information about your article.

Click on the picture for more information The online subscription site offers weekly articles from the financial times with accompanying worksheets and now includes a free subscription to FT. Market Leader Pre Intermediate The course for tomorrow's business leaders The new addition to the Market Leader series provides professional communication and language skills necessary for a wide range of business situation such as handling meetings, negotiating, presenting and networking.

The coursebook includes 12 units, with 4 review units, a grammar reference, Writing and Activity Files, audio scripts and a glossary of business terms.

Take a look at a map of the book now! Topics that matter Market Leader reflects the world of business today, and the issues that are shaping the business environment - from managing people to 'stress', 'new business' to 'selling online'.

Students can really get to grips with these contemporary topics, making Market Leader one of the most relevant courses around. Content that inspires Market Leader uses real resources and material from the business environment, such as the world famous and respected Financial Times. This helps students get the best out of the business resources around, expand their practical vocabulary and so build their language confidence.

Download a double page spread in PDF format. Case studies that motivate Market Leader gives students opportunities to use their language and business skills in case studies based on realistic business problems and situations, such as relaunching a product, negotiating a joint venture, and improving ways of working together. Not only are they developing their business English, students are also actively building their working knowledge of the business world.

Register now on this website and receive a free download of a case study. Videos - three videos including dramas and a documentaries, bring business skills to life and put both language and vocabulary into context. The Market Leader Video package includes three exciting videos that put business English into context and provide informative insights into the business world. The videos can be used independentely or alongside the Market Leader Course Books.

Each has a Video Resource Book available to accompany the video with extra activities to support and extend the video material. Market Leader Portfolio - Pre-intermediate Portfolio features four specially-made films and authentic interviews with business experts.

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